Job Description
Job Description We're seeking a Media and Social Marketing Manager to support the Brand Media team in executing paid media campaigns across channels like Paid Search and Social. This role ensures alignment with marketing strategies through media planning, buying, and optimization. Responsibilities include collaborating with agencies, managing campaign performance, and using data to inform media strategies and budget management.
Job Duties:
- Contributes to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies.
- Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies.
- Collaborates with internal stakeholders to understand the parameters for developing media strategies.
- Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
- Ensures media plans are implemented correctly and in a timely manner.
- Assists in the management of budget plans.
- Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization.
- Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Requirements:
- Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
- Solid foundational knowledge of digital or social marketing industry and practices.
- Proficient with MS Office, Word, Excel and PowerPoint.
- Proficient knowledge on impact of social marketing to an omni-channel experience.
Desired Skills:
- Experience in navigating and executing within search buying platforms (Google Ads, SA360 and Bing), social buying platforms (Meta, Snapchat, TikTok, etc.), and web analytics tools (Tableau, Adobe).
- Demonstrated success in developing search and social tactical strategies in alignment with business goals, preferably across insurance and financial service products.
- Understanding of marketing attribution and measurement methodologies in relation to testing within paid search.
- Ability to manage multiple projects with attention to detail.
- Experience in Agile working environments.
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