Confidential Engineering Company looking for an experienced Sales & Marketing Manager/Director to lead the company’s sales and marketing initiatives to support the company’s continued growth. The Sales & Marketing Manager/Director will establish the strategic direction of the department and work with key stakeholders across all business lines. This role is crucial for driving company growth through the development and implementation of sales and marketing business plans, strategies, campaigns, and goals. The ideal candidate will bring experience in professional services industries with experience leading a remote team. Candidate must also have a strong executive presence and ability to distill complex technical details for consumption by audiences of varying technical background. Excellent communication skills and attention to detail are a must. PRIMARY RESPONSIBLITIES Establish the strategic direction of sales and marketing initiatives Provide strategic oversight for lead generation and sales process optimization Create and manage the marketing budget, ensuring effective allocation of resources to maximize ROI Develop creative content and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets Collaborate with technical staff across multiple business lines/markets to conceptualize, write, and edit internal and external technical communications and literature Work closely with technical and sales teams to align marketing strategies with business objectives Ensure proper and consistent representation and management of the company brand and subsidiaries Use data analytics to analyze and assess the performance of marketing programs, make course corrections where needed, and report to senior management Oversee the maintenance and updating of content on company website Manage all aspects of newsletter production to include writing, editing, soliciting articles and artwork, coordinating design and layout, distribution, and mailings Assess current department applications and operations to identify strengths, weaknesses, and opportunities Oversee a remote team of administrative and professional marketing staff Develop and implement digital marketing strategies to enhance the company’s online presence and engagement. Coordinate and manage participation in industry events, trade shows, and conferences Plan, manage, and execute in-person events, including agendas, logistics, content, promotion, and post-event analysis EDUCATION & EXPERIENCE Bachelor’s degree or equivalent in Marketing, Business or related field 8+ years of progressive experience in professional services sales and marketing 3+ years of experience managing staff Must have excellent written and verbal communication skills, including writing and formatting technical and creative content Proficient in all Microsoft Office software including Word, Excel, Power Point, Outlook, and Teams, plus Adobe Creative Suite (InDesign) Ability to prioritize, multi-task, and manage activities to meet critical project deadlines in a dynamic work environment Strong with systems, data analysis and CRM/ERP skills Ability to plan, manage, and execute in-person events Some travel to other offices may be required Experience with digital marketing strategies and SEO highly desired Experience in developing and executing marketing campaigns highly desired Experience with managing teams to prepare and assemble technical proposals highly desired Experience with market research and competitive analysis optional but welcomed Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Sales and Marketing Referrals increase your chances of interviewing at Confidential by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Disability insurance Get notified about new Marketing Manager jobs in Charlotte, NC . Charlotte, NC $160,000.00-$185,000.00 1 week ago Marketing Manager - Sports Experience & Event Planning Greensboro--Winston-Salem--High Point Area 1 week ago Charlotte, NC $95,000.00-$110,000.00 4 days ago Director, Belk Partnership Marketing (Hybrid) Channel Marketing Manager – A&D / K&B Retail Charlotte, NC $90,000.00-$155,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
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