Job Description

Job Description

Job Description

Job Overview
We are a New York-based food and beverage management company operating multiple restaurant brands across the United States. We are seeking a creative, business-minded, and results-driven Brand Specialist to join our team. This role will focus on building stronger brands, enhancing brand awareness and competitiveness, and ensuring consistency across all brand touchpoints.

Key Responsibilities

1. Brand Positioning Analysis
   Conduct market trends and competitive analysis to define brand positioning and develop brand strategies.
2. Brand Identity Design
   Oversee the design and optimization of brand visual identity to ensure consistency.
3. Brand Marketing & Campaign Execution
   Plan and execute marketing campaigns to elevate brand visibility and market impact.
4. Brand Influence Enhancement
   Strengthen brand influence in target markets through multi-channel strategies.
5. Customer Experience Optimization
   Improve customer experience to boost brand loyalty and satisfaction.
6. Restaurant Performance Support
   Align brand strategies with revenue goals to drive restaurant performance.

Qualifications

1. Education
   Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.
2. Experience
   Minimum 2 years of experience in the food & beverage industry or similar roles, with a focus on branding/marketing.
3. Language
   Fluent in Mandarin (written and verbal) – a mandatory requirement for cross-team collaboration with China/US teams .
4. Project Management
   Strong organizational and project management skills to handle multiple tasks efficiently.
5. Creative & Strategic Thinking
   Ability to merge innovative ideas with actionable strategies.
6. Collaboration
   Team player with excellent communication skills to work in a multicultural environment.
7. Business Acumen
   Ability to align brand strategies with overarching business objectives.

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