Job Description

Location

This position may be performed remotely, in the United States. Candidates must live in a state where Scooter’s Coffee operates coffee shop locations. Scooter’s Coffee is headquartered in Omaha, NE. Regular travel to Omaha will be expected for candidates that do not reside in Omaha, NE.

Description

Scooter’s Coffee is looking for a CRM & Loyalty Specialist to join our team and play a key role in executing customer engagement strategies through our loyalty program. This role will be responsible for executing and optimizing multi-channel campaigns within Braze, leveraging a best-in-class marketing technology ecosystem, and enhancing customer experiences through segmentation and personalization. The ideal candidate is tech-savvy, detail-oriented, and eager to learn in a fast-paced environment. We're looking for someone with a drive to dig into the details, master the technology, and continuously learn. This role is perfect for a curious problem-solver who thrives on finding creative solutions and pushing the boundaries of what's possible in CRM and loyalty marketing.

Essential Duties and Responsibilities

• Build and launch targeted, automated campaigns in Braze across email, SMS, push notifications, and in-app messaging.
• Optimize engagement flows, conduct A/B testing, and ensure campaigns are effective and scalable.
• Implement dynamic content and personalization strategies based on customer behaviors and preferences.
• Leverage Braze's Liquid scripting, Connected Content, and event-based triggers to enhance personalization.
• Conduct A/B and multivariate testing to improve open rates, click-through rates, and conversions.
• Ensure all campaigns adhere to CAN-SPAM, TCPA, GDPR, and other relevant regulatory requirements.
• Stay up to date on CRM and loyalty best practices and industry trends to continuously improve campaign effectiveness.
• Assist in troubleshooting technical issues related to campaign execution, data flows, and automation.
• Monitor and maintain CRM data hygiene and accuracy to improve targeting and segmentation.
• Collaborate with cross-functional teams including Marketing, Product, and Data teams to align CRM strategies with broader business objectives.
• Analyze customer lifecycle data to identify opportunities for segmentation, retention, reactivation, and loyalty-building strategies.
• Provide training and documentation for internal stakeholders on CRM tools, campaign processes, and best practices.
• Perform other duties as assigned to support CRM, loyalty, and marketing initiatives.

Qualifications

• 2-3+ years of experience in CRM, loyalty, or lifecycle marketing.
• Hands-on experience with Iterable, HubSpot, Braze or similar customer engagement platforms.
• Knowledge of audience segmentation, event-based triggers, and behavioral marketing automation.
• Basic working knowledge of HTML – strong desire to learn Liquid scripting and personalization techniques.
• Experience with A/B testing, multivariate testing, and optimization strategies.
• Ability to troubleshoot technical issues and work with data teams to resolve integration challenges.
• A passion for customer engagement, loyalty marketing, and continuous learning .

Disclaimer

The functions and skills described here are general in nature and represent the type of work performed, but they do not constitute an exhaustive list of all duties and responsibilities performed on the job. A successful candidate must be able to meet the listed essential duties and physical demands of the position, either with or without reasonable accommodation.

Job Tags

Similar Jobs