Job Description

Marketing Director

Classification: Exempt

Reports to: VP of Marketing and Analytics

Location: Brentwood, TN

Date: June 2025

About Highland Ventures

Highland Ventures is a national venture management company focused on strategically developing and operating businesses centered around our real estate. Our businesses include:

• Hoogland Restaurant Group: The largest franchisee of Marco's Pizza with 130+ locations.
• Legacy Commercial Property: Own and manage over 700 commercial properties.
• Highland Pure Water & Ice: 24/7 kiosks with over 70 locations in 10+ states.
• Intune Physical Therapy: A physical therapy brand currently being built from the ground up.

JOB DESCRIPTION

The Marketing Director is responsible for the planning, development and implementation of marketing strategies designed to achieve sales growth, build brand relevancy and ensure measurable customer engagement. With a creative and innovative approach, this position manages internal and external resources to develop successful marketing campaigns focused on building positive sales performance and consistent brand alignment.

Summary of Key Responsibilities

• Strategy Development: Design and implement comprehensive marketing strategies tailored to each business line to drive brand visibility, customer acquisition, and customer retention.
• Leadership: Manage and mentor the marketing team, ensuring alignment with company goals and fostering a culture of collaboration and excellence.
• Market Analysis: Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.
• Campaign Execution: Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.
• Budget Oversight: Develop and manage the marketing budget, ensuring efficient allocation of resources and monitoring the effectiveness of marketing spend.
• Brand Consistency: Maintain and enhance the company's brand image, ensuring consistent messaging and positioning across all marketing channels and materials.
• Performance Metrics: Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs.
• Contract Negotiations: As needed with vendors, stakeholders, and internal partners.

Education and Experience

• Bachelor’s Degree in Marketing or related discipline required, Master’s degree preferred
• 7 - 10 years of marketing experience
• Multi-unit experience required; 200+ location management experience, preferred
• Experience with traditional advertising (print, TV, radio) and digital advertising (web, social, email, text) strategy and execution
• Demonstrated copywriting and editing experience for various types of media and audiences
• Must be proficient in Microsoft Office suite
• Experience with content management systems like HubSpot, Wordpress, Webflow, or equivalent
• Prior experience with foodservice, healthcare, and/or real estate industries, preferred
• Prior marketing agency experience a plus

Qualifications and Skills

• Ability to effectively present information and respond to questions and feedback from managers, customers, vendors and company leadership
• Team player with strong organizational skills
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in marketing strategies and measurement
• Preferred experience with both B2C and B2B marketing strategies
• Strong attention to detail
• Ability to be flexible and work in a fast paced environment

Job Tags

Similar Jobs