Head of CRM Marketing Job at Champions Group, Houston, TX

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  • Champions Group
  • Houston, TX

Job Description

As a major player in the gaming and hospitality industries across California, Florida, and now Texas, we're expanding our reach in the Texas market with a mission to redefine the entertainment landscape. Driven by innovation and corporate excellence, our team thrives on curiosity, strategic vision, and a commitment to integrity, quality, and good judgment. Company culture at Champions is of the utmost importance to us. We seek individuals who view the world through a lens of unlimited possibilities, and who value people above everything else.

About the Role

Champions Club is excited to bring onboard a dynamic and experienced Marketing Manager to lead our marketing team in developing and executing innovative strategies that drive brand awareness, customer engagement, and revenue growth. We’re looking for someone with a background in hospitality, hotels, or entertainment, who understands the unique demands of creating memorable guest experiences and can translate that knowledge into impactful marketing campaigns.

Responsibilities

  • Develop and implement comprehensive marketing strategies that align with the company's goals, focusing on guest acquisition, retention, and revenue generation
  • Manage the full campaign lifecycle from initial concept to post-campaign analysis, optimizing campaigns based on data-driven insights
  • Conduct market analysis and stay updated on industry trends to ensure marketing strategies are competitive and relevant within the hospitality and entertainment sectors
  • Collaborate with leadership to set quarterly and annual marketing goals, measure KPIs, and adjust strategies as needed for maximum impact
  • Oversee brand development and ensure consistent brand messaging across all marketing channels, including digital, social, and print
  • Act as the brand ambassador, both internally and externally, to drive awareness and enhance brand image in the market
  • Collaborate with creative, content, and digital teams to produce compelling visuals, videos, and written content that engage our target audience
  • Oversee digital marketing strategies, including SEO, email marketing, and social media, to increase online visibility and drive engagement
  • Build and maintain strategic partnerships with influencers, agencies, and industry associations to maximize brand exposure and collaboration opportunities
  • Coordinate with hotel operations, sales, and revenue management teams to develop joint marketing initiatives that enhance the guest experience and boost occupancy
  • Represent the brand at industry events, trade shows, and community engagements to expand our network and visibility
  • Use customer data and feedback to understand guest preferences and develop targeted marketing strategies that resonate with our audience

Experiences & Skills

  • 5+ years of marketing experience in hospitality, hotel, or entertainment industries, with a focus on guest-centric marketing
  • Proven track record of successfully managing multi-channel marketing campaigns and a portfolio of creative, high-impact projects
  • Strong understanding of digital marketing strategies and tools, including SEO, social media, and email marketing
  • Proficiency in marketing analytics tools and software, such as Google Analytics, CRM platforms, and social media management tools

Qualities & Preferences

  • Basic experience in poker or gaming

What We Offer

  • Free medical benefits, with options for upgraded coverage
  • Dental and vision coverage
  • Flexible paid time off
  • Commuter benefits
  • 401(k) retirement plan
  • Perks program with discounts on local gyms, restaurants, concerts, and more

$85,000 - $95,000 + bonus

We provide equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

Job Tags

Local area, Flexible hours,

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