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DIRECTOR OF SALES AND MARKETING

Job Classification: Exempt

Reporting To: President

Position Summary

The Director of Sales and Marketing is a key member of the leadership team, responsible for

developing and executing comprehensive sales and marketing strategies that align with company

goals. This individual will lead by example, build and develop high-performing teams, and use

data-driven insights to drive revenue growth, strengthen customer engagement, and position the

company as a market leader.

Key Responsibilities

Develop and execute integrated sales and marketing strategies, including targets, budgets,

and action plans that support business objectives.

Recruit, lead, and mentor sales and marketing professionals while fostering a culture of

performance, collaboration, and accountability.

Conduct market research and competitive analysis to identify trends, customer needs, and

growth opportunities.

Oversee marketing campaigns across digital, traditional, and experiential channels,

including advertising, PR, social media, and content marketing.

Manage the sales process end-to-endfrom lead generation to closingwhile

optimizing conversion rates and customer satisfaction.

Monitor, report, and analyze key performance indicators (KPIs) to evaluate the success of

campaigns and sales initiatives.

Cultivate strategic partnerships and relationships with key customers, influencers, and

industry stakeholders.

Collaborate cross-functionally to ensure alignment across departments and support

overall business goals.

Represent the company at tradeshows, conferences, and industry events to gather insights

and promote brand visibility.

Support special business projects and strategic initiatives as assigned by executive

leadership.

Qualifications

Bachelors degree in Business, Marketing, or related field required.

Minimum of 5 years experience in sales and/or marketing management.

Proven success in driving revenue growth and managing high-performing teams.

Strong understanding of CRM systems and marketing automation platforms.

Proficiency in digital marketing strategies, including SEO, email marketing, and social

media.

Strategic thinker with strong analytical skills and ability to interpret complex data.

Excellent communication, presentation, and negotiation skills.

Demonstrated ability to manage multiple priorities in a fast-paced environment.

High emotional intelligence with sound judgment, discretion, and interpersonal

Additional Skills & Attributes

Ability to draft business correspondence and reports with clarity and professionalism.

Strong organizational and problem-solving skills, with a hands-on approach.

Team-oriented mindset with a proactive and adaptable work style.

Dependable, punctual, and committed to maintaining high standards of quality and

integrity.

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.

Regular movement including standing, walking, reaching, and light lifting (up to 25 lbs).

Occasional travel required (approximately 20%).

Professional, fast-paced office setting.

Frequent interaction with internal teams and external clients or partners.

Standard office equipment usage (computers, phones, printers, etc.).

Compensation

The position offers a base salary ranging from $125,000 to $155,000, commensurate with

experience. In addition to the base compensation, the role includes two performance-based

1. A bonus equal to 1% of any year-over-year gross margin growth, directly rewarding

contributions to revenue expansion.

2. A second bonus equal to 1% of the companys annual net income, aligning individual

success with overall company performance.

This structure provides a competitive base salary complemented by incentives tied to both

growth and profitability.

Please note: Due to our confidentiality agreement with our client, we are unable to reveal

their name or exact location at this stage. If you are found to be a strong candidate and the

company agrees to proceed with an interview, Ill be happy to share the details with you.

Please let me know if you have any questions

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Marketing, and Sales

• Industries

  Online and Mail Order Retail and Retail

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