Job Description

Our client, a rapidly expanding e-commerce company, is looking for a Digital Marketing Manager to drive customer acquisition and brand awareness initiatives. This position will oversee multi-channel digital campaigns including paid search, social media, email marketing, and content strategy. The company has achieved year-over-year revenue growth of 150% and is positioned to become a category leader in their niche market.

The marketing team operates in a data-driven environment where testing, optimization, and performance analytics guide decision-making. This role requires both strategic thinking and hands-on execution across various digital platforms. The ideal candidate will balance creative campaign development with rigorous measurement of ROI and key performance indicators.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels
• Manage paid advertising campaigns on Google Ads, Facebook, Instagram, and other platforms
• Analyze campaign performance metrics and optimize spend allocation for maximum ROI
• Lead email marketing initiatives including segmentation, automation, and A/B testing
• Collaborate with creative team to produce engaging content and visual assets
• Monitor industry trends and competitor activities to identify new opportunities
• Manage marketing budget of $500K+ and provide regular reporting to senior leadership
• Oversee relationships with external agencies and marketing technology vendors
• Implement conversion rate optimization strategies to improve customer acquisition costs

Requirements

• 4+ years of digital marketing experience with proven track record of results
• Strong expertise in Google Ads, Facebook Ads Manager, and paid social platforms
• Proficiency with marketing analytics tools including Google Analytics and data visualization software
• Experience managing monthly advertising budgets exceeding $50K
• Demonstrated ability to develop data-driven marketing strategies and measure performance
• Excellent copywriting skills and understanding of conversion-focused messaging
• Familiarity with email marketing platforms such as Klaviyo, Mailchimp, or HubSpot
• Bachelor's degree in Marketing, Business, or related field
• Strong project management abilities and experience leading cross-functional initiatives

Benefits

• Fully remote position with flexibility to work from anywhere in the US
• Unlimited PTO policy with encouraged minimum of 3 weeks annually
• Company-sponsored health insurance with 80% premium coverage
• Annual performance bonuses up to 20% of base salary
• $1,500 annual professional development allowance
• Monthly stipend for home internet and phone expenses
• Latest MacBook Pro and equipment provided
• Stock option grants with quarterly vesting schedule
• Quarterly team retreats in exciting locations

Job Type: Full-Time | Work Type: Remote | Industry: Marketing & Advertising | Experience: Mid-Senior

Job Tags

Full time, Remote work,

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