Content Marketing Writer Job at Panna Knows, Exton, PA

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  • Panna Knows
  • Exton, PA

Job Description

Job Description

Job Description

Who Our Client Is:

Our client is a trailblazer in transforming employee feedback into powerful business intelligence and prestigious employer recognition. With 14 years of culture research and insights from 23 million employees across 70,000+ organizations, they offer the most accurate competitive benchmarks in the industry. Leveraging patented analytic tools and expert guidance, our client helps companies lead with engaged workforces and recognized people-first cultures. Diversity and inclusion are at the heart of their mission, fostering an environment where everyone thrives.

What Our Client Needs:

Our client is seeking a Content Marketing Writer to develop high-impact, conversion-driven content across a wide range of formats. This role is ideal for a strategic and creative writer who can craft messaging that resonates with HR, marketing, and leadership audiences while maintaining a strong, consistent brand voice. Youll collaborate cross-functionally, leverage data to optimize content, and bring storytelling to life in ways that boost engagement, credibility, and conversions.

What Youll Do:

Content Creation & Storytelling

  • Write and edit a variety of content formats, including guides, best practices, infographics, blogs, and articles
  • Assist in scripting and developing video content to enhance brand storytelling
  • Maintain consistent voice, tone, and messaging across all assets
  • Collaborate with marketing, research, and sales to ensure alignment with business goals

Conversion Copywriting & Optimization

  • Craft high-performing landing pages, email sequences, and web content
  • Conduct A/B testing to improve headlines, calls to action, and overall messaging
  • Map and optimize content across customer journeys and funnels
  • Develop audience-specific messaging based on ICPs and buyer personas
  • Track and analyze performance data to continuously refine content

Research & Data-Driven Content

  • Partner with internal teams to turn research insights into thought leadership and actionable resources
  • Produce educational and credible, research-backed content

SEO & Content Optimization

  • Optimize digital content using SEO best practices, including keyword research and meta descriptions
  • Analyze traffic and engagement data to inform future strategies

Corporate Communications & PR

  • Draft and distribute press releases to amplify brand awareness
  • Support preparation of executive communications, including speeches and presentations

What Youll Need:

  • 57 years of B2B content writing experience with the ability to adapt style and tone
  • Bachelors degree in English, Journalism, Marketing, or related field/experience
  • Excellent writing and editing skills, with command of AP Style
  • Strong communication skills and openness to feedback
  • Experience creating content across channels, including digital, email, and paid media
  • Ability to translate research into engaging, accessible content
  • Familiarity with SEO fundamentals and analytics tools
  • Project management skills with the ability to meet tight deadlines
  • Experience using content management platforms such as WordPress
  • Working knowledge of PR distribution tools like PR Web or Business Wire
  • Bonus: Experience writing for HR and executive audiences

Compensation & Benefits:

This position offers a salary of $70,000. This position qualifies for participation in our annual employee bonus program.

This position is also eligible for company-sponsored benefits, which include:

  • PTO policy includes company holidays, sick time, vacation time, and floating holidays
  • Remote
  • Company pays a portion of individual health care premium
  • Option to participate in a company-sponsored 401(k)
  • Training and education
  • Professional development; all employees have access to a third-party professional coach
  • Tuition reimbursement program
  • Opportunity to work for a purpose-driven organization using business as a force for good (

Apply now and help power better business through data excellence!

Our client is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin.

Please Note: We hire remote employees only within the United States and currently in the following states: Alabama, Arizona, Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Michigan, North Carolina, Nebraska, New Jersey, New York State (excluding New York City and Long Island), Ohio, Pennsylvania, South Carolina, Texas, and Wisconsin. We do not hire outside of these states, and applicants residing outside of these states will not be considered.

Job Tags

Holiday work, Remote job,

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